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13th anniversary
cELEBRATION
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WEEK LONG CAMPAIGN TO CELEBRATE 13 YEARS IN BUSINESS
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90'S THEME TO HONOR THE FOUNDER, WHO WAS A 90'S TEEN
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CAMPAIGN INCLUDED:
GIVEAWAYS
GIFT WITH PURCHASE
SITEWIDE SALE
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PROMOTED THROUGH EMAIL AND SOCIAL MEDIA
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meet our
metals & PLATING EXPLAINED
CAMPAIGN TO INTRODUCE METAL OFFERINGS AND
EXPLAIN THE UNIQUE PLATING PROCESS
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CLEAN AND MINIMAL TO MATCH BRAND IMAGE
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CAMPAIGN TYPE:
INFORMATIONAL
EDUCATIONAL
TRANSPARENT
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PROMOTED THROUGH A BLOG POST, EMAIL, AND SOCIAL MEDIA
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custom messaging
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CAMPAIGN TO PROMOTE JEWELRY CUSTOM MESSAGE OFFERING TO CUSTOMERS
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A FEATURE THAT DISTINGUISHES CKD'S BRAND AGAINST MARKET COMPETITION
CAMPAIGN TYPE:
INFORMATIONAL
PROMOTIONAL
PROMOTED THROUGH A BLOG POST, EMAIL, AND SOCIAL MEDIA
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handmade
INSTAGRAM SERIES TO EMPHASIZE THE PROCESS OF MAKING HANDMADE JEWELRY
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ORIGINAL NAME: "TECHNICAL TUESDAY"
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CAMPAIGN TYPE:
INFORMATIVE
ENGAGING
BEHIND THE SCENES
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PROMOTED THROUGH INSTAGRAM STORIES AND POSTS
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