13th anniversary
cELEBRATION
WEEK LONG CAMPAIGN TO CELEBRATE 13 YEARS IN BUSINESS
90'S THEME TO HONOR THE FOUNDER, WHO WAS A 90'S TEEN
CAMPAIGN INCLUDED:
GIVEAWAYS
GIFT WITH PURCHASE
SITEWIDE SALE
PROMOTED THROUGH EMAIL AND SOCIAL MEDIA
meet our
metals & PLATING EXPLAINED
CAMPAIGN TO INTRODUCE METAL OFFERINGS AND
EXPLAIN THE UNIQUE PLATING PROCESS
CLEAN AND MINIMAL TO MATCH BRAND IMAGE
CAMPAIGN TYPE:
INFORMATIONAL
EDUCATIONAL
TRANSPARENT
PROMOTED THROUGH A BLOG POST, EMAIL, AND SOCIAL MEDIA
custom messaging
CAMPAIGN TO PROMOTE JEWELRY CUSTOM MESSAGE OFFERING TO CUSTOMERS
A FEATURE THAT DISTINGUISHES CKD'S BRAND AGAINST MARKET COMPETITION
CAMPAIGN TYPE:
INFORMATIONAL
PROMOTIONAL
PROMOTED THROUGH A BLOG POST, EMAIL, AND SOCIAL MEDIA
handmade
INSTAGRAM SERIES TO EMPHASIZE THE PROCESS OF MAKING HANDMADE JEWELRY
ORIGINAL NAME: "TECHNICAL TUESDAY"
CAMPAIGN TYPE:
INFORMATIVE
ENGAGING
BEHIND THE SCENES
PROMOTED THROUGH INSTAGRAM STORIES AND POSTS
